Industry
Ecommerce platforms built to convert, scale, and run without daily firefighting.
For D2C brands, multi-vendor marketplaces, and subscription commerce companies that have outgrown templates and apps.
Overview
Most ecommerce businesses today are running on a stack that was right for them two years ago. A Shopify theme, three or four apps, a spreadsheet for vendors, and an ops person who knows where everything is held together with tape. It works until traffic doubles, until you add a second warehouse, or until you launch in a new category and discover that publishing 200 new SKUs takes three weeks.
The buyers are also changing. Customers expect a checkout that takes under 30 seconds, product pages that load instantly on a 4G connection, and recommendations that actually match what they have bought before. When any of those break, they leave. Conversion rates in Indian ecommerce sit around 1 to 2 percent for a reason — most of the loss is fixable infrastructure and content debt, not marketing.
AIERAX builds the layer underneath. Custom commerce platforms when off-the-shelf is the bottleneck, AI pipelines for product content and personalization, vendor and admin dashboards, and the cloud infrastructure to run all of it during a sale spike.
What's broken
Common pain points in ecommerce
- Checkout abandonment sits above 70 percent and nobody on the team can tell you whether it is the payment step, the address form, or the shipping cost reveal — the analytics setup does not break it down.
- Publishing a new product takes a content writer, a photographer, a category manager, and three Slack threads, so the catalog grows at half the speed the buying team wants.
- Inventory in the Shopify admin, the Amazon seller dashboard, and the warehouse spreadsheet never quite agree, and every Monday someone spends three hours reconciling them.
- Vendor onboarding for a marketplace involves emailing PDFs, manual data entry, and a 9-day back-and-forth before the seller can list a single product.
- The site slows to a crawl during sale events because the hosting was sized for a normal Tuesday, and the engineering team scrambles to scale infrastructure during the highest-revenue hours of the year.
- Repeat purchase rate is below 20 percent because there is no segmentation, no win-back flow, and the email tool is sending the same newsletter to first-time buyers and loyal customers.
- Founders ask for GMV by category by week and get an answer two days later from someone who manually exports CSVs and pivots them in Google Sheets.
What we deliver
-
Custom commerce platforms
We build storefronts, marketplaces, and admin systems from scratch when off-the-shelf platforms become the bottleneck — see the Veeona case study for a multi-vendor build that replaced a Shopify-and-spreadsheet setup with a single platform.
-
AI product content at scale
AI pipelines that draft product titles, descriptions, alt text, and category metadata in your brand voice, with a human review step before publish. Cuts new-SKU launch time from days to hours.
-
Vendor and admin dashboards
Self-serve vendor portals for product uploads, inventory, orders, and payouts, plus admin tools for approvals, commission rules, and dispute handling — built to match your actual commission structure, not a generic template.
-
Multi-channel inventory sync
One source of truth for inventory, orders, and customers across Shopify, Amazon, Flipkart, Myntra, warehouses, and your accounting tool. Updates flow automatically instead of being copy-pasted between portals.
-
Infrastructure built for sale days
Cloud infrastructure sized for your real traffic patterns, with autoscaling for sale spikes and CDN setup so product pages load in under 1.5 seconds. The site stays up during Diwali and BFCM, not just on a quiet Tuesday.
-
Analytics and retention systems
Dashboards that show GMV, AOV, repeat rate, churn, and vendor performance in real time, plus AI segmentation that feeds back into email, on-site personalization, and win-back flows.
Example engagements
- A 40-vendor marketplace replaces its Shopify-plus-spreadsheets setup with a custom platform and vendor portal, cutting onboarding from 9 days to under 24 hours.
- A D2C skincare brand adds AI-generated product descriptions and alt text across 1,200 SKUs in three weeks, lifting organic product page traffic 38 percent.
- A subscription coffee company builds a churn dashboard that flags at-risk subscribers seven days before cancellation and triggers a save offer automatically.
- A fashion D2C label moves from a slow shared-hosting setup to AIERAX-managed cloud infrastructure and cuts page load time from 4.8s to 1.3s before a Diwali sale.
- A multi-brand grocery marketplace integrates inventory across 6 warehouses and 3 marketplaces into a single source of truth, ending Sunday-night reconciliation calls.
Business outcome
- Checkout completion rates climb because friction at payment, shipping, and address steps gets removed instead of patched over.
- New SKUs go live in hours, not days, because product copy, images, and metadata are generated and reviewed in one pipeline.
- Vendors self-serve uploads, returns, and payouts through a dashboard built for your workflow, so your ops team stops doing data entry.
- Inventory across warehouses, marketplaces, and physical stores stays in sync without nightly reconciliation spreadsheets.
- Repeat purchase rates rise because customer behavior data feeds back into segmentation, email, and on-site personalization.
- Site speed holds up during sales and launches because infrastructure is sized for your real traffic patterns, not guessed.
- Founders see real numbers daily — GMV, AOV, return rate, vendor performance — without waiting for a weekly report.
Common questions
Do you build on Shopify and WooCommerce, or custom platforms?
Both. We have built custom commerce platforms from scratch (see the Veeona case study) when off-the-shelf tools could not handle the vendor model or scale. We also extend Shopify, WooCommerce, and Magento with custom apps, integrations, and admin tools when the base platform is good enough. We will tell you honestly which path fits your business — building from scratch is not always the right answer.
How long does it take to launch a new ecommerce site or marketplace?
A standard D2C storefront with payments, inventory, and a basic admin takes 6 to 10 weeks. A multi-vendor marketplace with vendor onboarding, payouts, and dashboards usually runs 10 to 16 weeks. We share a week-by-week plan before you sign, and you see working pieces every two weeks instead of waiting for a big reveal at the end.
Can AI actually write product descriptions that are good enough to publish?
Yes. We generate product titles, descriptions, alt text, and category metadata using LLMs tuned to your brand voice and product taxonomy. Humans review before publish. Brands with 500 to 5,000 SKUs typically cut content production time by 70 to 85 percent and see meaningful SEO gains within 60 days because every product page is properly described instead of left blank.
We sell on multiple marketplaces and our own site. Can you integrate all of it?
We build the integration layer that keeps Shopify, Amazon, Flipkart, Myntra, your warehouse system, and your accounting tool in sync. Inventory updates, order routing, and returns flow through one place instead of being copy-pasted between portals. The Veeona project includes this kind of multi-channel orchestration as a reference.
Do you handle vendor onboarding and payout workflows for marketplaces?
Yes. We build vendor portals where sellers upload products, manage stock, see orders, request payouts, and view performance — and admin tools where your team approves vendors, sets commissions, and handles disputes. The portal is built for your specific commission structure and approval flow, not a generic template.
What does a successful ecommerce engagement actually look like in numbers?
We move on outcomes you can see — checkout completion rate, average order value, repeat purchase rate, page load time, time-to-publish for new products, and vendor onboarding time. Before we start, we agree on which numbers matter most for your business and instrument them so you can watch them move week to week.
Work with us on ecommerce?
Tell us what's broken in your operation. We respond within 24 hours.